Picture postcard landscapes, emerald lagoons, white sandy beaches lined with coconut trees…

This season, Zaza de Brito, artistic director of the Vilebrequin fashion house, brings us all the way to the heart of the Pacific Ocean, inviting us to follow in the footsteps of Captain Cook, who discovered the Society Islands Archipelago in 1769: the Windward Islands and the Leeward Islands, including Tahiti, Bora Bora, Maupiti, and Moorea.

The printed beachwear of the Spring/Summer 2013 collection pays homage to the culture and traditions of the islands through the emblems of French Polynesia. Pride of place goes to the gecko, the little lizard often seen in

Polynesian tattoos, along with the lagoon-inhabiting stingray, the Ma’o Mauri or black tip shark, tiaré flowers, and more besides.

Blue, naturally, is ubiquitous throughout the collection, in shades of emerald, sapphire, sky, and lagoon, among others. But it is also characterized by rich, hibiscus-inspired orange tones alongside black and white, used to produce the effect of photographic souvenirs.

Photos & text Copyright Vilebrequin.

 
 
 
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