A journey within a journey. The Odeur autumn/winter 2011 collection takes place in the awakening from the state of nightmare. The collection – named Nocturnal Dreams - is based on the combined feeling of fear and relief. A peculiar mix of darkness and hope.
The dark colour palette of the collection, including variations of black, dirt and charcoal are set in contrast to a bright white and a sober dusty colour. The details are, as usual for Odeur, in focus. Zippers, prints and buttons made of gun metallic colours complete the silhouette.
The unisex collection is somewhat more solemn than earlier Odeur collections. A playful relationship to the silhouette, a focus on details and unexpected cuttings characterizes the garments. As always.
A brief history
Odeur was founded in Stockholm in 2006 as a brand experiment, using a speci?c white, light and clean scent instead of a visual logotype to label the graphic and dramatic, yet playful garments. The ?rst collection included a few t-shirt styles that where distributed amongst a few initial clients in Sweden and Japan.
Today Odeur is designed by Petter Hollström and Gorjan Lauseger and has spread to 17 countries, selling jeans, outerwear, accessories and fashion clothing. The collection is represented at, amongst others, Harvey Nichols in Hong Kong, Temporary Showroom in Berlin, Oki-Ni in London and OAK NYC in New York.
Photos & text Copyright Odeur, Courtesy Temporary Showroom.