The avant-garde brand Tom Rebl is showing for the first time during Milan Fashion Week.
The Italian menswear brand with German origins is opening the catwalk season in Milan with a show event on Friday, 11.01.2013 at the underground location LOFT 21, which is part of the club Q21.
After performances and events in various international locations, Tom Rebl has now decided to show his Fall/Winter 2013-14 collection „Radical Illusion“in the fashion capital
Milan, the most important location regarding menswear fashion.
This is part of the strategy to place the brand right next to the most interesting and innovative names on the international fashion panorama.
There will be 250 selected guests at the show including buyers, press and celebrities. The concept of the event is an eclectic mix of classic catwalk and artistic multimedia performance, which is created by Tom´s following of personalities and creative heads within his inner circle, who will turn the show into a unique event. After the successful collaboration with photographer Luis Carlos Aguayo and qLAB for the presentation of the visual project „Barba for TOM REBL“ during the women´s fashion week last September in Milan, Tom teamed up once again with Carlos. Both avant-garde minds work on a new video project titled „Frida“, which is inspired by the Mexican artist Frida Kahlo and will be presented before the catwalk show.
The event will continue afterwards at the club Q21 with the qLAB club night.
The soundtrack for the show will be a surprising track list in collaboration with DJ Sergio Carnevale from the legendary band Bluvertigo.
The highly anticipated show is now following right after the first TOM REBL flagship store opened its lip-handled doors in Osaka / Japan last September.
Photos & text Copyright Tom Rebl.