OH MAN! – A collection dedicated to the early days of hip hop.

The period where graffiti became art and nightlife became wilder and wilder. Dance music was called high energy.

The boys were out all night – breaking, painting, rolling and ……

Fashion became bright and easy to wear!

Today “street wear” is bigger than ever – even big old Parisian fashion houses are fighting to dress today’s rapper!

SS14 is loud, colourful and diverse. Our aim is always to please the two side sides of the modern man: the Cute and the Cool.

On the cute side the very flashy printed sportswear-inspired items.

Mega hoodies which can be carried as backpacks and the almost superhero-like tracksuits.

For the cool the mega skirt like shorts covered in patches – with tartan maxi shirts.

Photos & text Copyright Rene Gurskov.

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