In 1968, filmmaker Andy Warhol (1928-87) asserted, “In the future, everyone will be world-famous for 15 minutes”—a statement that Warhol continually rephrased over the decades.

The assertion, however, sprung from Warhol’s perception of how the media could make anyone famous for a moment, simply to dispose of the individual at will.
Surrounded by celebrities and superstars, Warhol could appreciate the fleeting nature of the 20th-century’s great icons and their capricious sense of styles.
Now, these images are echoed throughout the 2010 fall/winter collection of New Zealand label, Rembrandt, enabling every man to capture a moment of permanent success and project an enduring image of assurance, achievement, and confidence.

Photos & slideshow Copyright Rembrandt.

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