Parka London is the debut brand from a London based design collective that put the Parka on a pedestal.
The brand direction is clear – Parka design classic yet modernist garments for free thinking individuals who appreciate timeless design and are style conscious.
Their aim is to curate a passionate love affair between you and your coat. It’s effortless style personified; throwing it on, feeling great, and having faith in your coat. For the men each piece exudes confidence, for the women a sense of grace is achieved with the wearing of each silhouette.
Parka are firm believers that it’s the innate details and idiosyncrasies that count. Each design detail creates an inimitable aesthetic and the quote ‘The details are not the details. They make the design.’ By Charles Eames resonates within the team ensuring clear separation from the crowd. The special details such as detachable fur hoods, luxe linings, secret drawstrings and distinctive silhouettes make a coat Parka London coat.