The Destruction of Convention Continues


After launching the 1st EDITION Line for Autumn Winter 2010 with the Japan Dump Store finish in COLETTE [Paris], PRESENT [London] and the Denham Stores, it continues to evolve in a cycle of denims aiming for the highest standard of craftsmanship.

This season’s 1st EDITION entails 2 new models that have been developed within the Otaku[i] spirit. Every detail of the jean is considered and both models are constructed in the most distinguished way possible. The British and the Japanese exemplify this tradition that is associated with collecting and obsessing.

The first silhouette, Crossback, is a carrot fit, 5 pocket jean with double cinch ‘cross back’ construction, inspired by traditional dungarees cross back strap design.

The slim fit silhouette, Skinner, is a 5 pocket jean with signature DENHAM details, including 7-point-pockets, front yokes, darted hems and knees and usage of boxed button holes.


Photos & text Copright Denham.

[i] Otaku is a loanword from Japanese, meaning ‘obsessive’.

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