Ever since Net-A-Porter revolutionised women’s fashion online, menswear portals have
been struggling to sew up the male market. This Spring,
BASOUK.com presents their solution – a new menswear portal that brings together over 1,000 brands and 25,000 fashion items.

Products have been sourced from 20 hand-picked online menswear retailers, from fashion
giants such as Farfetch to niche boutiques like Superdenim and Oki-ni.

MR PORTER, Net-A-Porter’s menswear portal, is the latest addition. The luxury
retailer joined BASOUK this week, adding products from more than 150 of the
world’s leading brands. New products, listed under “Latest Arrivals”, are added
daily. Among the featured fashion luminaries are Maison Martin Margiela and
Alexander McQueen, along with lesser known brands such as Diemme and Our

“Our aim is simple. We want to speed up the shopping process – without compromising
on choice or quality,” say co-founders David Höök and Olof Lindblom, who make
up the fashion-forward duo behind the site.

About Basouk

Basouk.com is a global menswear portal that targets an international community of
style-savvy men. The company is based in Stockholm, Sweden. For more
information, visit

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