The new Odeur unisex collection Temps de Voyage offers a more strict, and less over sized collection than what we have earlier seen from the Swedish label. The aesthetic language is kept through asymmetrical cuts and a focus on details in the garments.
For this season Odeur introduces wool coats and fine cashmere jersey. The palette of the winter collection is more intensely dark than previous ones.
The collection is created with the traveling man and woman in mind, and the garments in is carefully balanced to achieve new silhouettes for people in constant movement.
A brief history
Odeur was founded in Stockholm in 2006 as a brand
experiment, using a specific white, light and clean scent instead of a visual
logotype to label the graphic and dramatic, yet playful garments. The first
collection included a few t-shirt styles that where distributed amongst a few
initial clients in Sweden and Japan.
Today Odeur is designed by Petter Hollström and Gorjan Lauseger and has spread to over 20 countries, selling jeans, outerwear, accessories and fashion clothing. The collection is represented at, amongst others,
Harvey Nichols in Hong Kong, Temporary Showroom in Berlin and Oki-Ni in London.
Photos & text Copyright Odeur, Courtesy Temporary Showroom.