Season Trend Theme | Men’s Apparel: F/W 2011-12. “Synergy” marks a new era of pragmatism, simplicity and efficiency, as a fresh model for living is sought across the globe, after decades of excess and heady capitalism. Innovative design meets a Scandinavian aesthetic for precision and minimalism that retains a sense of warmth and homeliness. The traditions and architecture of the Nordic States inspires contemporary looks. The “Synergy” trend forecast presents many opportunities to inspire and to be directed into seasonal phases as seen in this report. Presented on WeConnectFashion, courtesy of Mpdclick.com.
Phase 1: Regeneration
Influenced by contemporary, functional architecture, Regeneration’s ethos is inspired by the innovation and originality integral to the Nordic States. Urban spaces, lifestyle and fashion are rejuvenated. Casual cool styling mixes clever classics with an eccentric twist. A clean, minimal geek chic persona ensues, exuding the now world famous Scandinavian cool.
Top heavy silhouettes are reoccurring, androgynous option; wide shoulder jackets are paired with ultra skinny slacks. Deliberate insouciant styling sees voluminous jackets and excessive layers pulled together with drawstring waists or mismatched narrow belts.
Fine tailoring meets casual comfort dressing; rolled-up tapered trousers are worn with long-line masculine fit t-shirts, and cropped box jackets. The simplicity of draped jersey separates is lifted by zipped panels and buttons added sporadically and unevenly to create bunched effects. In denim collections, subtle sandblasting and Atari denim with selective fading at the ridges of creases gives a quiet urban edge.
Key words: casual tailoring; geek-chic styling; dip dye effect; minimal utility designs; jersey long sleeved tops; blurred northern lights inspired tones; simple urban t-shirt designs; layered 2 in 1 cardi shirts; traditional knitwear with an industrial twist; clean cut tailoring.
Key words: classic blazer styles with an eccentric twist; casual tailoring; urban greys; faded denim jackets; two-tone heavy jackets; military inspired industrial work wear; zipped pockets; wide shoulder jackets; boiled wool.
Phase 2: Collectivism
Contemporary design and innovative techniques fuse with traditional handicrafts and prints for a harmonious collective collaboration. The recovery of community spirit and united efforts is the underlying philosophy of the trend. Cue an aesthetic that juxtaposes radical handicrafts with customization, mismatched ensembles and digitalized Scandinavian patterns.
Thrown together styling sees androgynous outsized sweaters and coatigans combine with extreme paper bag waists and loose-fit jeans. Obsessively decorated garments and accessories use macramé, outsized graphic appliqués and unfinished hems.
For menswear, extreme texture contrasts and contemporary patchworks add interest. Free style crochet, laser cutting and punched leather add an extreme old-fashioned meets high fashion dimension. An eclectic aesthetic continues into denim collections, with randomly placed pockets and patches attributing to a handcrafted look. Twisted seams and rough stitch details further add to the beautifully imperfect, haphazard theme.
Key words: chunky knitwear; eclectic styling; diverse color palette; androgynous styling; simple, honest design; extreme handicraft; revived & repaired garments; cross stitch detail; print heavy; owl iconography.
Key words: checks & gingham prints; contemporary patchwork designs; restored element; customisation; panelled patch sections; boyfriend fit trousers & jeans; old meets new styling; comfortable casual fit; neutral colour palette.
Phase 3: Resolve
As we look to the Nordic States for inspiration on new economic, social and environmental models, a renewed emphasis is placed on a pared down, minimal yet luxurious aesthetic. A marked return to comfort and function sees non-sporty basics and luxury loungewear perfect the theme, with silk jersey and cashmere in warming neutral, tonal hues. The theme layers differing textures for a three-dimensional quality; laser printed silk and satins combine with other glossy hi-tech finishes. Clean lines sit adjacent to dramatic draped cowl necks and fine jersey snoods.
Volume is controlled: shape is formed from wide carrot-shaped trousers, dropped shoulders and sack tops. Sustainable fabrics are integral to the trend; sasawashi, soya based fabrics and silk bamboo accompany other soft, woolen textures.
In denim, the loose silhouette continues. Dropped crotches, wide legs and tapered hems turn jeans into a comfortable, casual garment. Jumpsuits are light-weight and worn with outsized hooded sweaters and cocoon-like coatigans.
Key words: soft, slouchy designs; sustainable materials; rolled up hems; comfortable casual styling; wide leg pants; loose silhouettes; extreme denim fading; minimal designs with a luxurious feel; carrot-shaped trousers; lightweight playsuits & all in ones.
Key words: luxe layering options; outsized jackets; long line silhouettes; warm winter coats; soft woollen textures; blazer inspired outerwear; slouchy draped neck; controlled volume; hi-tech finishes.
Mpdclick‘s monthly trend overviews provide you with the latest product trends emerging this month covering all genders and ages to ensure fashion professionals have the broadest outlook of the global retail sector. In depth reports provide an invaluable resource of inspiration for brand ranges and merchandising ideas. Selected trends are also presented in downloadable pdf story boards, allowing you to create an instant impression and inspiration on the design floor.
Mpdclick is a leading commercial online fashion trend forecasting service. Mpdclick offers the fashion industry designer, buyer and executive the global creative inspiration and consumer intelligence needed to succeed. A subscription to mpdclick.com keeps you informed of rapidly changing fashion and consumer trends and provides creative inspiration, market research and a library of usable resources, 24 hours a day.