Last week I received a press release from a Swedish company that may sound a bit Italian at first but is all 100% Nordic Fashion! I would like to introduce you to Marc O’Polo:

“In 1967, Swedes Rolf Lind and Göte Huss and their American colleague Jerry O’Sheets had a brilliant idea: To use natural materials like cotton, wool, linen and silk, because only natural materials can give our clothes the look we want them to have! We use synthetics only when we have to.

This was the idea that launched Marc O’Polo’s success—and has maintained it for over 40 years. Today Marc O’Polo is well on the way to becoming the most desirable premium casual wear brand on the European market.

Within only a few years, the Stockholm-founded brand Marc O’Polo developed into an international company with a network of branches from Reykjavik to Novosibirsk. Its recipe for success is its authentic, up-to-the-minute fashion featuring high-quality, predominantly natural materials and clear-cut designs. A look that stands for urban style.

The brand’s keywords—Natural, Simplicity, Quality, Personality and Innovation—are central to the world of Marc O’Polo. Marc O’Polo’s modern casual style is in line with contemporary tastes and underlines its customers’ personalities.

The range of Marc O’Polo collections comprises Marc O’Polo Modern Casual Menswear, CAMPUS by Marc O’Polo, Junior, underwear, beachwear, leg wear, Shoes, accessories, eyewear, TIME and Fragrance.

In the new Spring/Summer 2010 season, Marc O’Polo is strengthening its position in the topmost sector of the premium casual lifestyle segment. The collections focus on the idea of “Modern Nordic Luxury.”

The images of this season reflect the high quality of the natural lifestyle found only in Scandinavian countries, particularly Sweden – the country of Marc O’Polo’s roots. The new Spring/Summer 2010 season will feature a reappraisal of the roots and characteristics of the premium casual brand: classical style, tradition, and authentic values. The result: a modern look with casual, sporty Nordic flair.”

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