The Cheltenham Diary

See you in Cheltenham! – this is how smart Londoners take off for the weekend on Fridays. Hideaways like Cheltenham can be found in the surroundings of every big city, be it Paris, New York or Berlin – stylish and individual. It’s the place to wear your favourite pieces, be it for dinner with friends or a long walk on a sunny day in fall.

This charming retreat outside hectic metropolises has inspired the fall/winter collection 2013/14. Modern colours such as lemon grass, winter orange or electric blue define
knitwear and accessories and act as a clear thread running through the collection. Jacquards and prints – on men’s shirts and women’s knits, blouses and even coats – underline individuality. 

Structured wool and cottons convey a feeling of warmth and are easily combined with flowing fabrics. Cord and velvet, often garment dyed and washed, perfect the casual, urban look.

Let’s head for Cheltenham!


Vibrant city-life meets raw nature: The Marc O’Polo fall/winter 2013/2014 collection for men takes the urban individualist on a journey to a world in which apparent opposites like modernity and tradition, functionality and chic are reconciled – for a self-confident, cool look reflecting Marc O’Polo’s characteristic preference for natural materials. Casual, sportive and stylishly masculine. Jackets and trousers have slim silhouettes without appearing formal; new stretch qualities, authentic design elements and surprising material mixes on knitwear are key for the “Cheltenham Look”. Raw edges and 2-in-1 styles ensure a dressed, but never conformist appearance.

Green is the season’s dominant colour – shades include khaki, bottle green and also brighter nuances that are accentuated by dark or glowing reds. Cord trousers have a touch of stretch, and in this season the popular slim-fits additionally offered in an extra narrow cut. Chambray shirts and longer, structured shawl collar cardigans build a bridge between civic chic and rural charm. Be it piqués, waffles or heather denim qualities: Structures play a leading role for knitwear; Fair Isle patterns add a wintery appeal.

Shirts include new monochromes of various qualities and washes. Prints and checks in surprising colour combinations are just as important as new peached poplin styles and checked shirts of Oxford and twill qualities. Bordeaux and green fine cord stretch jackets with pointed lapels perfectly match the slim silhouette. Outdoor looks are defined by parkas of a cotton/nylon mix with sportive details, field jackets with detachable windshield and newly interpreted, shorter blousons with ripped cuffs and bicolour lining. During a cold weekend on the countryside light down vests of nylon or woollen vests unite urban elegance with rustic cosiness – for a cool, casual Marc O’Polo look.

City life meets country style: Sportive,washed styles appear more customized for the second delivery date of the fall/winter 2013/2014 men’s collection – but without being formal. Various shades of brown combined with wintery neons such as orange, ultramarine and aubergine define the “Cheltenham” look; off white cords are a cold day’s highlight.

Cotton trousers and chinos with a woollen appeal in grey and dark brown matched with dark blue woollen jackets and brogues with colourful soles are the season’s key look – simply perfect for the self-secure individualist who easily moves between city-life and countryside. Sportive lambs wool/nylon blends ensure comfort and firmness on knitwear; round-neck pullovers and troyers are offered bicoloured or with cable knits showing Fair Isle patterns; cardigans with slub structures add rural charm.

Sportive details like elbow patches and toggle buttons underline the modern look of the smart men’s collection. Stripes and tie-pattern prints, dots, florals and paisleys define shirts.

The wintery outdoor look is characterised by duffle parkas of cotton/nylon qualities and single-breasted woollen cabans.

Woven coats featuring knit structures are the season’s must-haves. A uniform jacket shows structured knits, vivid ribs make a short duffle stand out, hoods on down blousons add functionality. Tops show casual details: Attached pockets turn a long-sleeved jersey into a new eye catcher. A new blend of merino wool and 30% camel hair used for pullovers in natural colours ensures wintery chic during a weekend trip to the countryside.

Analogous to the first delivery date the smart look is spiced up by sportive elements: Raw edges and 2-in-1 styles characterise the sophisticated, urban Cheltenham look.


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