New York City — New men’s fashion e-commerce site, LIFTLUXE opened its virtual doors on May 17th. With a curated inventory, high quality items at reasonable prices, and a convenient, masculine design, LIFTLUXE is a new and better way for the modern man to discover and buy designer apparel.

Increasingly men care about looking good, but they are often deterred by the attitude, complexity, and prices of high fashion. LIFTLUXE offers everyday men access to an approachable, handpicked selection of clothing, shoes, and accessories from dozens of the world’s top brands—including Riviera Club, Woolrich, Ian Velardi, Hartford, Allegri, John Varvatos, Isaora, and L.B.M. 1911. This inventory, which emphasizes timelessness rather than trends, is coupled with a design that is masculine and engaging.

LIFTLUXE takes a new approach to men’s style by focusing on the full spectrum of
lifestyle needs rather than just clothing. In October 2011, LIFTLUXE launched its New York-based lifestyle guide LIFTLUXE Daily. Covering nightlife, travel, food & drink, play, and more, the Daily offers advice for an elevated lifestyle as well as the best places for customers to show off their dapper new clothes.

Co-founded by two former Wall Street professionals, Amy Johnson and Michelle MacLachlan, LIFTLUXE grew out of their experience working in the male-dominated world of finance. They recognized first-hand the need for a shopping destination that addresses the way men really shop, rather than the way retailers want them to. “Clothing is not an obsession for most men like it is for women,” explains Ms. MacLachlan. “For men, it’s their lifestyle that really matters, the adventures they seek, the women they court—and clothing is a necessary accessory to this life. LIFTLUXE ties together the lifestyle these men lead with instant gratification of e-commerce.”

To reward frequent customers, a loyalty program “LIFTLUXE Affinity Club” allows users to earn cash by referring friends to the site. For every friend that a customer refers, he receives 5% of their future purchases, dollar for dollar, credited to his account. Customers also enjoy free shipping and returns on all orders.

LIFTLUXE has also collaborated with Californian menswear brand Native Son for an exclusive line of blazers to inaugurate the launch. These luxurious blazers were manufactured by legendary tailor Martin Greenfield in his factory in East Williamsburg.

Photo & text Copyright Liftluxe.

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