Designer Nette Sanström and Daniel Adams-Ray founded Lagom as a joint venture to create stage clothes for Daniel’s band. Since then, Jakob Hedberg has joined the creative team.
The 2011 spring/summer collection is entitled “Dawn,” which takes us to hues of Nairobi daybreak!
Fabrics are sourced from Kenya and Tanzania and span a range of colors from bright Masai red and Green Lagoon to Savannah Yellow
Motifs draw inspiration from the safari, such as leopards, giraffes, and hummingbirds, which are not limited to reserves and parks but also found in safaris.
Just as Kenya weds traditional and modern cultures, Lagom marries fashion and music in a sunrise of contemporary styles and wildlife textures.
Photo Property of Berns Salonger and Copyright Kristian Löveborg, Courtesy Mercedes Benz Fashion Week.