I would like to present to you the most recent press release by Kuyichi:

“Pure Premium is a complete collection of jeans and tops with updates of the strongest items and washes from previous seasons and new developments.

Again, Pure Premium is rooted in authentic denim and work wear, modernised with new and interesting developments in denim and contemporary design.

Kuyichi uses new ethical and environmentally sound materials and ways of producing to create the products.

Denim details: visible selvedge coin pocket, selvedge out seam, hidden back pocket rivets, preset belt loops, signature half rivet, signature sew-on w/b button, raw and unwashed, or washed in Italy.

Tops details: patchwork fabrics, tie dyes, authentic constructions, signature sew-on button.

Collin: a contemporary low slim fit with damages and hand repairs. Made in our 11½ organic cotton, pure indigo dyed denim.

Daniel: an authentic worn-in wash with distinct structure in the fabric and handmade repair details. Made in discarded leftover 12-oz Japanese denim to reduce waste.

Mike: our new tapered fit to be worn low and loose with cuffed hem. Made in our 11-oz organic cotton-linen mixed selvedge denim.

Nick: appearing like a pair of old jeans, worn-in for a long time with authentic fading, damages, and a distinct colour. Reducing waste, made in discarded left over 12-oz Japanese denim.

Tim: inspired on a unique pair of worn in Japanese jeans, broken in from its raw state by our denim team colleague Jens from Amsterdam. Made in our 12-oz organic cotton hemp mixed, orange selvedge denim.”

Photos 2010 spring/summer collection Copyright Kuyichi,


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