Kuyichi was founded in 2001 by Dutch NGO Solidaridad, which wanted to introduce cotton into the clothing industry.

Based on their experience with fair trade in the organic coffee and fruit business in Latin American, Solidaridad started developing organic cotton in Peru, in 2000.

Besides organic, Kuyichi explores innovative solutions in garment production, arriving at nearly 100% sustainable materials.

Now, Kuyichi sells in more than 500 stores across Europe, holding to one axiom: “Being fair, being real and inspire other to do the same. That’s our philosophy. Love the world!”

Here is what Kiyuchi has to say about the 2010 spring/summer pure denim line:

“Known for being the first denim brand to introduce organic cotton into the fashion industry, Kuyichi launches new sustainable concepts season after season!

Sustainable Concepts
Next to organic cotton, recycled PET takes up a leading role within the new collection. Besides jackets and T-shirts, Kuyichi introduces the first jeans made from recycled Polyester bottles…the same ones you drink your soda from! Other sustainable concepts are: organic cotton, hemp, lenpur, linen, spare and recycled cotton.

Kuyichi Pure Denim offers a wide range of washes. Colours vary from super light (sun-bleached blue/Public blue) till dark (Intense blue/Dry linen), but the most important ones are the super light and mid colours (Aged & Wrinkled blue/Worn and washed Steel). Next to this we have two green cast styles: Hemp Leaf Blue and Algae Hemp Blue, both offered in hemp fabric.

The trend of loose fits continues this season. Kuyichi’s successful boyfriend fit Gem–introduced last season–has lined stripy turn-ups for a 90’s edge. For men, there are new styles Mike (regular tapered fit with chambray turn up details), Patrick (loose tapered fit with zip pockets) and Andy (authentic slim fit). For a total denim look, western shirt Clint and denim trucker jacket Jack complete the men’s Pure Denim range.”

Photos 2010 spring/summer collection, Copyright Kuyichi.

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