One of Billy Reid’s peacoats is featured in the upcoming James Bond Skyfall movie. Daniel Craig is featured prominently throughout the movie in a classic navy Billy Reid peacoat.
Trailers and pictures from the set have surfaced and Daniel Craig aka James Bond is wearing the Billy Reid peacoat throughout these teasers.
As a result of this initial web chatter, the team at Billy Reid began interacting with the extensive James Bond fan base and online communities who are eager for Bond related merchandise and that dialogue led Billy Reid to re-issue the peacoat.
The brand has now accumulated a huge amount of pre-orders for the Billy Reid “Bond” peacoat. They sold out of the initial pre-order of 150 coats and are now issuing an additional 100 units to coincide with the movie’s release. It has proven to be a natural fit for Billy Reid, given that their flagship store in New York is also located on Bond Street and that Daniel Craig is a personal fan of Billy Reid.
Photos & text Copyright Billy Reid.