Pure Joy Fashion is a brand-new brand of menswear that recently appeared on the scene of Russian cities, all due to the powerful unity of three individuals’ one-mindedness: designer Yevgeny Nikitin and business partners Masha Korobkevich and Nastastye Gashkhauz. Three creative minds expressed in three words:
Joy—to rejoice in life and all its facets.
Fashion—to translate individuality through clothing.
Addressed to young energetic men who do not separate career and healthy self-affirmation from spiritual growth and emotional demeanor, Pure Joy Fashion is a new way to find yourself and express yourself in the chaos of the modern metropolis!