Action sports apparel maker Grenade, Inc. explodes nationally with products designed to export the brand’s rebel lifestyle. As the fastest-selling snowboard glove brand for three years, Grenade’s popularity with young hipsters encouraged the Portland, Oregon, based company to reach “Beyond Boarders.”
“Grenade’s an action brand for the dude who doesn’t want to wear a damn suit to work,” says Grenade’s outspoken CEO Joseph “JC” Condorelli. “We’re growing like crazy, rounding out our collection by shipping more than 50,000 pairs of shoes this year.”
This summer Grenade’s on the road with their Spring/Summer line of shoes, shorts, shirts and Motocross apparel, as well as their popular New Era hats. Grenade rocked buyers at the Agenda trade shows in New York and Huntington Beach, California, and at ASR in San Diego.
This week the S.L.A.T.E division of the MAGIC show features Grenade at the Mandalay Bay Convention Center in Las Vegas. Look for JC at SL8 22920. Or listen for the guy using the F word as a noun, verb and adjective.
With the help of the Grenade Army, a guerilla team of fierce fans, Grenade’s cutting edge style can be found in 600 specialty retailers domestically, as well as in 30 countries on 5 continents.
Photos & text Copyright Grenade.