The word griffe (pronounced grief) comes from the French word ‘claw’ and refers to household name brands like Dolce & Gabbana, Versace, and the like.

If someone Italy is all “decked out” in these well-known designer labels, we say that he is all “griffato!”
Personally I love almost all the griffes out there, and they do set the thermometer for menswear around the world!
In my new website, which is currently being programmed, I have dedicated a section to griffes to provide a complete picture on the worldwide menswear fashion scene.
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