Fromanteel was a man with an enormous drive to fulfill his dreams and ambitions. His unique vision and craftsmanship helped him revolutionize our perception of time.

Ahasuerus Fromanteel was a clockmaker in the 17th century who owned a modest clockmakers workshop at the Vijgendam in Amsterdam—now the Dam Square, where the famous Hotel Krasnapolsky is located.

Back in the 17th century, during the Dutch Golden Age, Fromanteel begun to manufacture a series of revolutionary clocks, which were equipped with a new Dutch invention: the pendulum.

These clocks were sold to wealthy merchants and members of the Dutch and English royal houses.

Amsterdam was a wealthy center of commerce and home of many artists, merchants and craftsmen.

The city enjoyed therefore much attention from foreign Trading Companies looking for exclusive and remarkable goods.

Fromanteel’s pendulum clock was one of those goods of interest.

This clock became known as one of the most accurate clocks of that time. The pendulum allowed the clocks to measure ‘seconds’, a unicum in a world dominated by only minutes.

The good location and fast trade network that Amsterdam had established over the years with other great trade hubs of the time facilitated Fromanteel into deciding to expand his operations overseas.

Ahasuerus Fromanteel’s sons were given the responsibility to run the overseas workshops and Ahasuerus himself decided to manage the affairs in Amsterdam, the city where he eventually died at the age of 85.

The name Fromanteel now lives on as a new brand of exclusive limited edition watches for men.

Our timepieces apply the mastery technique of the Fromanteels to today’s modern age.

A Fromanteel watch is a contemporary designed timepiece, with an eye for the smallest detail and the highest level of quality.

 

The making of the Fromanteel shoot from Fromanteel on Vimeo

 

Photo Copyright Fromanteel.

 
 
 
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