digdeep successfully launched in April this year and is about to launch its second range.
The new campaign is very much “Urban Chic” and the new range has a more designer look and feel to it, continuing to use a sporting inspiration within our graphics and design.
The brand is summed up as being cool, casual and stylish, for young men who like the challenge.
The latest campaign was shot in an old paper mill on the south east banks of the River Thames to give a strong urban industrial feel to the new digdeep collection.
Both campaigns to date have been shot by Phil Knott: British bred, Brooklyn based photographer who has been producing images for over a decade: rich in content and creativity, Knott presents a style that is beautiful, raw, honest and soulful which fits well with digdeep philosophy.
digdeep is exclusively sold online.
Photo, slideshow & text 2010 a/w collection, Copyright digdeep.