Founded in 1997, DAY Birger et Mikkelsen has grown to become one of Scandinavia’s most successful fashion brands.
As founder and creative director of DAY Birger et Mikkelsen, Keld Mikkelsen’s career in the fashion industry spans more than three decades.
While working in the textile industry in India, a teenage Mikkelsen became fascinated with the quality and craftsmanship of Asian tailoring and the meeting of art and craft – embroidery, prints and patterns reflecting ancient Asian traditions and a unique story.
This fascination ultimately formed the foundation of what has become one of Denmark’s most successful fashion stories.His vision to create a fashion clothing company focused on design rather than sales became a reality in 1997 with the conception of DAY Birger etwith the conception of DAY Birger et Mikkelsen.
Thanks to Mikkelsen’s hard working, honest and uncompromising dedication, the brand has grown to encompass more than 150 employees and a thousand points of sale across the globe, and is quietly celebrating continued success.
Text & photo 2010 a/w campaign, Copyright Day Birger et Mikkelsen.