Style, comfort and a spelling bee inspire new patterns.

Due to the success of its first thong ranges, which recently sold out on the brand’s website, Croota Underwear ( is launching two new pairs, “45 Degree” and “Croota Endless.”

The launch coincides with Croota’s continued “Save the AS5” campaign, which inspires men of diverse sexual orientations to ditch their old briefs for new, fashionable underwear. The latest thongs highlight Croota’s dedication to comfort, fit and style.

“45 Degree” thongs) come in two color variations, Mocha Brown and Copen Blue. The dramatic linear design details complement any physique and emphasize the pouch area, making guys look bigger. The prints are also available in the “45 Degree” boxer brief range that was simultaneously launched. Each range is made of 95% cotton and 5% spandex.

“Croota Endless” thongs feature endless comfort in a scrambled mix of letters that spell the brand name. Inspiration for the design came after Croota’s head designer joined a friend to a spelling bee and soon had dreams of puffy floating letters suspended in a sea of powder white and ensign blue, the two color choices for the range. The same color choices and patterns are available in the “Croota Endless” boxer short range.


Croota underwear represents masculinity, style, comfort and fit. It’s designed for the guy who’s always looking to keep things sexy and cool, no matter if he’s single or in a relationship. For more than six years, Croota has provided men with an alternative to the generic underwear found in department stores. Croota gives guys comfortable, fashionable and affordable underwear that make them look and feel great. Croota developed its “Save the AS5” campaign to save guys from committing acts against fashion.

45 Degree - Lifestyle 45 Degree - Trunk - Lifestyle 45 Degree Thong - Front (Brown) Croota Endless Boxer - Lifestyle Croota Endless Boxer - Lifestyle Croota Endless Thong - Lifestyle

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