Season Themes: CIFF has put together a trend presentation for their upcoming August show. The report features S/S 2012 direction, key silhouettes and color boards for the men’s and women’s apparel market. As always, the show’s trend report is a visual treat, and a good overview to get retailers in the mood for the Spring Summer 2012 season. Trends include: New Edge, Techno color Summer, Soft Alternative, and Urban Jungle. Presented on WeConnectFashion, courtesy of the Copenhagen International Fashion Fair (CIFF).
Spring Summer 2012 Trend Forecast
In New Edge, we represent a strong desire for modern shapes that we would like to be pure yet sensual. This modern outlook offers a radically simple, minimal aesthetics found appealing once again, updating an idea of classicism and timelessness. Between a search for original purity and the redefinition of shapes, we identify the contours of a new frame of reference. Highly stylized, shapes and lines are defiantly structured or erased to leave room for a comfortable ergonomy with generous, enveloping, air-conditioned fullness. We draw strength from the desert, a fascination for expanses without borders and opt for timeless eroded denim and sediment-like fabric effects.
This is a call for pure relaxation, cheerfulness and vacationing: a joyous escape from everyday life. Take up the colors of summer and the codes of seductiveness and give them a joyful spin, without fear of being over the top. We play Summer clichés “to the hilt” between jet-set opulence sultry seduction and impetuous glamour of the Happy Hour. Or opt for a California cool, coloring the preppy look with show-off humor, and playing with beachwear and American casual wear to concoct a smart relaxed look. Summer once again has a mythical attraction.
Start dreaming of a more gentle connection with time, of a return to a more authentic existence. Between pragmatic realism – a better quality of life, sustainable and local consumption—and fantasized idealism: the dream of a simple and fair life, of authentic values. Enchanted authentic offers a continuation of the slow movement, but has a more elaborate and richer artisanal edge. It is a celebration of generosity, gentleness, richness and consistency and a desire to rediscover a refined, long-forgotten savoir-faire and seek graceful sensuality with old-fashioned charm. Compose a refreshing romanticism, without naiveté. Like a wistful collector, list the outfits of forgotten trades and crafts or prefer endearing and dainty touches for an enchanting bucolic mood.