Recently I was invited to contribute to the first and only Egyptian men’s magazine. Based in Cairo, Egypt, the magaizine is called Uomo Moda, which means ‘Man’s Fashion’ in Italian. The editors requested that I write an article on AVVA, a Turkish company, which I had visited several times in Istanbul while buying for my showroom in Italy:
“Situated in the upscale fashion district of Osmanbey, the Dido Group has come to personify the city’s historical development and rich sartorial heritage. Formed in 1983, the Dido Group took its first step as a manufacturer of women’s wear, going on to launch its menswear label at the turn of the millennium.Blending forward-looking sophistication with comfort, AVVA has emerged as one of the predominant brands in Turkey, forging a reputable name in nearly 100 countries. Geared towards the contemporary urban man living in a fast-paced world, AVVA offers a wide assortment of luxurious menswear for every hour of the day!Now, you can begin your week of intense meetings in a sleek silhouette as AVVA suits you up in elegant business attire that exalts the minutest details of Italian couture.Or just sit back in your office for the rest of the day in a preppy English schoolboy jacket and business causal shirt that have been attentively tailored to the contours of your manly physique.
Grab a late afternoon coffee with colleagues after work fitted in a chic French polo with low-cut, slim-leg jeans that balance a touch of class with the right dose of sex appeal.
Finally, impress your friends or that special “someone” dressed in a lustrous Festival-of-Cannes tuxedo accented with a beautiful lucent bowtie.The next time you set out to choose a new look, why not choose it from AVVA’s total look?!
Like the city in which it was born, AVVA is a crossroads of East and West, combining European trends with a Turkish soul!AVVA—a true man’s Turkish delight!”
Photos 2009 s/s collection Copyright AVVA.