Milan – April 23, 2012 – Antony Morato is pleased to announce the official
opening of its store online, which will give the brand loyalists the
opportunity to immerse themselves in the world Antony Morato, young and
dynamic, but at the same time able to quickly establish itself in the world of men’s

Using the latest technology in navigation and clarity, allowing the integration
universe of e-commerce with that of branded content.

Conceived with the aim of overcoming the mere exposure of the product, the site
offers an overview complete the brand, supported by a ‘wide selection of
innovative features and navigation designed to significantly expand the
shopping experience.

Many of the special features that enhance the site, the integration of the contents
of the magazine, the blog, editorial sections and various communication
materials, allow to enter the world of Antony Morato, thus offering users the
opportunity to purchase a collection of garments without ever losing touch with
the universe of the brand.

The purchase is made possible through a multiplicity of channels. The
Style section Feed, for example, being designed in the form of blogs, can
encompass a variety of timeless content, which refer to the products for sale. 

site is also a guide to fitting denim with detailed information on the fit of each
model of jeans, which can be purchased with a convenient click.

Shopping online, it becomes a personal experience in real time. The
clients will be able to chat in real time with a personal stylist, obtaining
advice and assistance on choosing of sizes, styles and color matching.

& text Copyright Antony Morato.

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