Kim Denzler’s vision is simple: Quality underwear that is comfortable and stylish, at a price far below our competitors.

But it’s easy to have a vision, it’s hard to make it happen. It has taken us 5 years to get where we are today. We have evaluated an endless amount of designs, fabrics, partners, and producers. We have been close to giving up too many times to count, thinking we should spend our precious youth on activities with a more direct payoff.

But now we’re here. We feel we have finally arrived. It has been worth every minute. Because now Kim Denzler is what we wanted: the most comfortable, great looking, long lasting underwear you’ll ever wear, at half the price of what you’d pay anywhere else.

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