Ah spring is in the air, and the spring/summer collections are hitting the stores! Here is a fresh new brand with a playful twist: a Fish Named Red.

Yes, unusual as it may sound, this is a menswear fashion label, which offers a compact shirt range made of luxurious materials with assorted buttons and prints.

You see, any fish can be named Fred just like every man can choose his own playful style.

The 2013 spring/summer collection toys with stripes, checks, and solids with titillating surprises like an orange pennant snapped to the shoulder.

Camouflaged denims may have a floral lining, while stripes roll out in multiple colors on the outside. You can also expect plenty of floral prints.

So, why not make a splash this season with a Fish Named Fred?!

Photos Copyright a Fish Named Fred.

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