Italian fashion is in constant change and flux.
Although there may be two major fashion seasons in Italy as with other countries—namely, Spring/Summer and Autumn/Winter— throughout the course of each season, fashion houses release minor collections called “flashes.”
A flash entails roughly 15-20 new pieces, which are released about every 3-4 weeks throughout any given season. Each flash offers new shades on the color palette, as well as slight alterations in style.
Although American men find this hard to believe, many young men in Italy used to visit my showroom each week to inquire about new merchandise, often requesting to see a catalog to catch a sneak peek of the upcoming flash!
Photo Copyright Men’s Fashion by Francesco.